Well we were screaming out for fanpage updates on Facebook, and they made it happen. As you can see in the video above, you can (automatically from March 10th, or manually in the meantime) login as your fanpage for the first time.
What does this mean?
It means you can use the entire Facebook web site as a separate user under your fanpage meaning when logged in:
- You can post on other businesses walls as your page
- You can view new followers of your page
- You can view notifications of activity on your page
- You can receive instant email updates on page activity
- You view a custom wall/news-feed with updates from the pages you follow
All the exact same as how your personal account currently works. It’s an amazing upgrade, and I think Facebook is going to rival Linkedin.com for the first time when it comes to social media networking for businesses/freelancers.
I do feel a bit sorry for the third party developers such as ‘Hyper Alerts’ who provide a great email update service, but now slightly redundant unless they can really add more to their product, but this is why I always advise a word of caution for developing with these social media platforms, at the end of the day, they control the site, they control the code, they control the hosting, so there is always an element of risk with it, but hopefully third party developers can adapt their product quickly to stay relevant.
In all, great improvements, it will be very interesting to see where this goes for Facebook in terms of business to business networking!