Top tips to fix a slow loading website

Top tips to fix a slow loading website

Here are some tips from Hilary on how to speed up your website. Why should you care? Well for one, your visitors are going to bounce from your website without seeing a thing if it takes too long to load. And for two, Google is paying close attention to your page speed, and because of my previous point, they do not want to serve their customers slow loading websites on page one of search results.

Read on for some handy tips to help improve your page speed!

  1. Compress css and javascript files: If you view the source of your page and you do not see ‘min’ in the file, it’s generally not minified. For example, mystyle.css becomes mystyle.min.css.
  2. Use lazy loading: This is now a native HTML5 tag that you can implement on images by putting ‘loading=“lazy”’ into your image insert code.
  3. Remove redundant code: Whether it is Javascript files that aren’t being used, or left over CSS from previous designs, or dis-used content blocks, any code you don’t need, and in particular any libraries that may be loading in via CDN networks, need a regular clear out.
  4. Cache your website: This can be as easy as an edit to your .htaccess file, using ‘mod_expires’ if available through your web hosting, using the expires active directive, will serve your website from a cache, immediately improving your page speed.

I hope these tips help you to improve your page load times. This will improve your websites user experience, and it will keep Google very happy too. You can use the Google PageSpeed tester to analyze your website and see where it falls. Sometimes you might see your desktop version is showing a better result than mobile, that’s normal as Google attempts to mimic the real life load times of visitors depending on what device they’re using. Also, don’t panic if your website isn’t showing a perfect result, most websites can use simple techniques to fix any issues flagged, some websites are heavy in terms of functionality, and so it can be more difficult to get a great page speed on an e-commerce website vs a brochure website due to the nature of all of the functionality provided, which naturally takes longer to load.

Watch the video below for a real life case study on my clients website. Need help with your website SEO, just contact me on and I’m ready to assist.