Here are some tips from Hilary on how to speed up your website. Why should you care? Well for one, your visitors are going to bounce from your website without seeing a thing if it takes too long to load. And for two, Google is paying close attention to your page speed, and because of my previous point, they do not want to serve their customers slow loading websites on page one of search results.
Read on for some handy tips to help improve your page speed!
- Use lazy loading: This is now a native HTML5 tag that you can implement on images by putting ‘loading=“lazy”’ into your image insert code.
- Cache your website: This can be as easy as an edit to your .htaccess file, using ‘mod_expires’ if available through your web hosting, using the expires active directive, will serve your website from a cache, immediately improving your page speed.
I hope these tips help you to improve your page load times. This will improve your websites user experience, and it will keep Google very happy too. You can use the Google PageSpeed tester to analyze your website and see where it falls. Sometimes you might see your desktop version is showing a better result than mobile, that’s normal as Google attempts to mimic the real life load times of visitors depending on what device they’re using. Also, don’t panic if your website isn’t showing a perfect result, most websites can use simple techniques to fix any issues flagged, some websites are heavy in terms of functionality, and so it can be more difficult to get a great page speed on an e-commerce website vs a brochure website due to the nature of all of the functionality provided, which naturally takes longer to load.
Watch the video below for a real life case study on my clients website. Need help with your website SEO, just contact me on firstname.lastname@example.org and I’m ready to assist.