Will Australia change SEO for the world?

Will Australia change SEO for the world?

Controlling news search results

Australian Google and Facebook ruling

Facebook and Google will be forced to share advertising revenue with Australian media companies after the treasurer, Josh Frydenberg, instructed the competition watchdog to develop a mandatory code of conduct for the digital giants amid a steep decline in advertising brought on by the coronavirus pandemic.

Read the article on theguardian.com

Advise news media in advance of algorithm changes

As you can see in the article above, the code drawn up by Australia included:

…advise news media in advance of algorithm changes that would affect content rankings, favour original source news content in search page results, and share data with media companies.

Now we do have a good idea how Google’s search algorithms work, and they don’t mind telling us a lot of ranking factors right now. They really can tell quality from spam content with advancements in technology and Googlebot itself which means the supposed top secret algorithm doesn’t need to be that top secret anymore since it’s so effective now at keeping bad content out of search rankings. If we take this view of the Google ranking algorithm, is telling news media in advance of algorithm changes a big deal?

To my knowledge it would certainly be the first time that Google notified a specific industry or group about algorithm updates in advance and I wonder what does that look like?

Favouring original source news content

This seems to suggest that simply being an original source news content provider would bump you higher in Google search results. Now, Google might already bump original sources higher, so this might not change anything in how Google displays results, but it also might!

Countries altering organic search results

This is the area I find this really interesting. Google has always prided itself on providing the best search results for users based on their query, using their internal algorithms. If a precedent is set here, of a country internally altering those results, will those search results give the same value to the user? Will bad results be returned? What could this lead to for Google overall?

I would love to hear your thoughts on this, tweet me @proximowebs!

Contact us!

We would be delighted to hear from you.

Email

Send your project details to hello@proximowebdesign.ie and we will get in touch!

Web Design Testimonials

Hilary at her Company Proximo Design created a webpage for me at Gourmet Burger Bistro this year. I wanted to get it up and running quickly and I could not have been more satisfied with the speed and quality of her results.
Best of luck in the future Hilary and I look forward to continuing our business relationship.
Michael Condon
Gourmet Burger Bistro

Michael Condon Owner, Gourmet Burger Bistro

“I worked with Hilary for a time and during that period I found her to be extremely helpful and articulate. Her work was of highest standard and I was also able to observe how she interacted with her clients. While providing a top class service she maintained friendly and helpful services with them, listened to what they wanted and made appropriate suggestions. Hilary also assisted me with my work and provides services to the local community at large. I have no hesitation in recommending Hilary for any work.”

Andrea Harte - Undergraduate at University of Limerick

“Hilary is quite an exceptional web designer and has a great eye for detail. After we gave her our concept from the outset she returned with an excellent offering. Superb designs, very efficient web design, best advice and we always got the feeling she was always looking after us. At every stage in dealing with her she has out done herself and truly is a gifted designer. Comes highly highly recommended by us and we have gotten huge praise from others we have referred to her. Keep up the excellent work Hilary.”

Owen Purcell - mybodyworks.ie

“Hilary is an experienced web designer who understands the most complex coding issues web designers can face. Very easy to work with and always meets her deadlines.”

Paul Feeney - printing.com

“Hilary is the most passionate, multi-talented web expert I know! She is totally committed to delivering the absolute best for her clients, and is a pleasure to work with and be around. Not only does Hilary deliver beautiful websites, they are also fully standards compliant, and use the most up-to-date technology. I would have no hesitation recommending Hilary and Proximo Web Design to anyone – and I often do!”

Lauren O'Donovan - Digital Strategist at Creative B'stro

We help you with Web Design. Online Marketing. SEO. Social Media. Content Creation.